What is launch jacking?
Launch jacking is the practice of piggybacking on the popularity of a product that is anticipated to create waves once it hits the market.
Before Nokia or Apple releases a new mobile phone or iPad device, there is a lot of buzz created several months prior to launch. Once the word spreads like wildfire, antsy customers saturate the Web with searches and queries, creating massive traffic that online marketers are taking advantage of through launch jacking.
Launch jacking is not limited to branded electronic devices, digital products are also high on the list. A revolutionary weight loss pill or health juice, money making online course, or self-help eBook can provide great opportunities for Internet marketers to make a killing even before the product rolls out on the market.
How to make money from launch jacking
With every new product launch comes new traffic keywords that can easily be ranked. How do you find these keywords? A popular technique is adding a modifier to the actual product name and model number. The modifier keywords “review” and “where to buy” usually generate heavy traffic because they are actually what consumers will be looking for before making a purchase.
Create a website targeted towards these keywords and provide valuable information for customers who are not only curious about the new product but are already in buying mode. If the upcoming device is an upgrade of a previous generation, compare and review features and prices.
The best way to write content for a launch jacking is to provide reviews of the anticipated bestseller. Reviewing a product that is yet to be released can be a huge challenge but you can start with asking common questions that customers may have and then provide the answers once the product goes to market.
Choosing a product for launch jacking
Electronic gadgets, health, food, and money making online are industries that never run out of new product launches. These markets are always abuzz with interest from customers looking for the next best thing so you can generate good traffic and sale through launch jacking.
This doesn’t mean you are going to create a website for every industry rumor that comes up. You don’t want to go into launch jacking blindly and see your efforts to go waste.
Marketing experts Rick Rivera, Mike Long and Kelly Felix are releasing a launch jacking program to help you plan your campaign for the next chart buster. You will get a step by step guide, including tips and strategies, from this launch jacking course.
