Launch Jacking Link buying has become a popular alternative to building links naturally because buying links is relatively easier than asking for a free link. Inbound links, as we all know, are very important in search engine optimization (SEO).
In organic link building, you ask an external website to give you an inbound link that points back to your site. Paid links, or text link advertising, work the same except they are paid to run for a specific period for a price. Paid links can run for a month or a quarter.
Link buying vs natural link building
It can be a tedious process to reach out to dozens of authority websites and ask for a free link. The success rate is also generally very low — consider yourself lucky if you can get one link out of every 10 sites you contact.
Organic link building also does not guarantee you an exact anchor text match, which is very important in your SEO efforts.
As long as you have the budget for it, paid links are easy to secure. Link buying also allows you to get inbound links that have the exact anchor text you want — which helps you successfully target a specific keyword. See our killer launch jack bonus before you get the launch jacking program.
Link buying pros and cons
As mentioned earlier, link buying enables you to have full control over the anchor text that goes with the inbound link. You can also choose the page title and text content you want.
Paid links eliminate the time consuming task of building link popularity through quality content. You can easily catch up with your competitors and use the time you will save for other facets of your business.
The drawback to link buying is obviously the cost. If you’re a startup with limited SEO budget, it is probably best to build links the traditional way.
Competitors who are practicing white hat SEO can also disclose your paid links and subsequently kill their value.
Paid links are likely to be penalized by Google for over-optimizing an anchor text.
Link buying is a non-sustainable, short-term strategy. The moment you stop paying for these links they lose their SEO value, whereas organic links actually gain value as they age.
If you already have clean links on your site, they can lose their value with a few paid links.
Successful link buying
The key to successful link buying is quality and not quantity. Consider the exact match anchor text and the link authority when link buying for your SEO campaign.
