Submitting Launch Jacking site to directories is a great way to build links and improve your search engine rankings.
What is a directory? Unlike search engines, a directory uses actual people instead of robots to index a website. You will manually submit your site under a specific category, which will then be approved or rejected by a human editor using very strict listing guidelines.
Why webmasters are submitting to directories
Directories have one purpose: to provide links to other sites. And as we all know, link building and traffic generation are two of the most important factors in search engine optimization (SEO) success.
Directories are also considered authorities in particular subject matters, so being listed in them gives your site credibility in your niche.
Another advantage of submitting to directories is that it is much easier and simpler to be listed in them than in subject-specific sites.
Submitting to directories that are important
Not all directories are valuable. And because submitting to directories can be pretty expensive, it is important to pick out the ones that can provide your site with the most valuable links.
Perhaps the most important directory for your website to appear in is the Yahoo Search Directory. It has a PageRank (PR) of 8 with submission costs of around $300 per year.
For $199 annually, you can get listed with business.com or uncoverthenet.com, which both have a PR of 7. Other directories with relatively good rankings include JoeAnt, ExactSeek, and Gimpsy.
Dmoz is probably the best free directory you can have your website listed with. It has a PR of 8 but getting reviewed can take a long time as Dmoz mainly relies on a pool of volunteer editors. Another good directory is Jayde (PR=6) which also requires patience if you want to get your site listed for free.
How to begin submitting to directories
Editors will scrutinize your submission so make sure you keep your descriptions short and fluff-free. Any marketing gibber will be deleted.
Write unique titles and descriptions with different variations of your keyword or search phrase for each submission. If all of your directory pages contain the same text, they can be devalued. Descriptions usually range from 250 to 500 characters.
It is very important to pick the right category for your website to ensure high launch jacking site rankings for your target keywords.
Do not rush to submit your site. Carefully read the directory instructions on how to submit and follow them to the letter.
Do not submit unless your website is ready. Test your site several times to make sure it is 100% up and running with no “under construction” error signs. If everything is set, you can now start finding and submitting to directories to improve your search engine rankings.
